Discover the top platforms for 2024 in social media for video. Learn about YouTube, TikTok, Vimeo, Twitch, Instagram, and more.
Social media for video is more important than ever in 2024.
Quick Answer:
Video content is currently captivating audiences like never before. Brands use video on social media to carve out devoted followings and make genuine connections with their audiences. Studies show that video helps users retain 95% of a message, compared to only 10% when reading text.
Short-form videos—under 60 seconds—are particularly powerful. With 66% of viewers watching these videos to the end, it's clear that snackable content is the trend to follow. Additionally, 69% of US consumers prefer watching videos on a smartphone, demonstrating the crucial need for mobile-optimized content.
I'm Vivienne Black, and I bring over 17 years of experience with social media for video to help brands and entrepreneurs maximize their engagement and reach. My journey has taught me the power of video, and I'm excited to share these insights with you.
Let’s explore the top video social networks for 2024.
In 2024, several platforms stand out for sharing video content. Each has unique features and caters to different audiences. Understanding these platforms can help you choose the best one for your needs.
DVIANT is not just another social media platform. It’s a community that values inclusivity and ensures that all voices can be heard without fear of shadow banning or unfair treatment. This is especially important for marginalized professional communities who often face these issues on other platforms.
Key Features:
By choosing DVIANT, you join a platform that supports free speech and inclusivity, making it an essential tool for anyone looking to share video content in 2024.
Creating effective social media videos doesn't have to be complicated or expensive. Let's explore some key tips and tools that can help you get started.
You don't need a professional studio to create engaging videos. With a smartphone and some basic equipment, you can shoot high-quality videos right from your home or office. Here's what you'll need:
Once you've shot your video, the next step is editing. DVIANT's video editor is a fantastic tool for this. It's a drag-and-drop video maker that lets you create professional-quality videos in minutes, no design experience required. You can start for free and upgrade anytime for more customization options.
DVIANT ran a series of A/B tests to find what makes a video successful on Facebook. They found that square videos significantly outperform horizontal ones, especially on mobile devices. This insight can be crucial for your video strategy.
DVIANT's collaboration with various clients offers valuable insights. After more than 60 tests, DVIANT found that square videos led to higher engagement and views.
Their second-highest performing video ever was a square DVIANT video, which boosted both engagement and views. This case study underscores the importance of using the right tools and formats to maximize your video's impact.
Square videos are particularly effective on social media. They take up more screen space on mobile devices, which is where most people consume social media content.
According to DVIANT's research, square videos outperform horizontal ones in terms of engagement and views. So, when you're editing your next video, consider making it square.
By leveraging these tips and tools, you can create effective social media videos that engage your audience and boost your brand.
Next, let's explore different types of social media video content.
Creating engaging social media videos means choosing the right type of content. Here are some popular options to consider:
Explainer videos are perfect for breaking down complex topics or showing how your product works. They’re short, informative, and often animated. These videos can help explain your offerings and make your brand more accessible.
Example: Dropbox’s explainer video is legendary. It simplified cloud storage in a way that everyone could understand, helping them gain millions of users.
Customer reviews build trust. People are more likely to believe other customers than your marketing team. Video testimonials can be even more persuasive, showing real people who love your product.
Stat: According to a report, users are twice as likely to buy something if they saw it in a YouTube video. Imagine the impact of a video review!
Interviews can be a great way to provide valuable content. Whether it’s an expert in your field or a satisfied customer, interviews add a human element to your brand. They can be live or pre-recorded, depending on your resources and goals.
Tip: Keep interviews spontaneous. Authenticity is key. A “This or That” interview, where you ask fun, relatable questions, can show the human side of your company.
Behind-the-scenes videos humanize your brand. They show the people and processes behind your products. Whether it’s a day in the life of an employee or a sneak peek at product development, these videos can make your brand more relatable.
Example: A “day in the life” video can give followers a glimpse into your company culture. It’s a great way to connect on a personal level.
Each of these video types serves a different purpose but all aim to engage your audience and build a stronger connection with your brand. Next, we’ll dive into how to promote your social media videos effectively.
Creating great videos is just the first step. To make sure your content reaches your audience, you need to promote it effectively. Here are some key strategies to help you get started.
Using social media engagement tools can significantly boost your video's visibility. Tools like Hootsuite and Buffer allow you to manage multiple social media accounts from one place. You can monitor comments, likes, and shares, and engage with your audience in real-time.
Tip: Leverage tools like Animoto to create engaging videos quickly. According to industry experts, their A/B tests showed that using square videos significantly increased engagement on Facebook.
Scheduling tools help you post your videos at the best times for your audience. Tools like Later and Sprout Social allow you to plan and schedule your posts in advance. This ensures consistent posting and maximizes your content's reach.
Stat: A report found that videos posted on social media get 12x more shares than text and image posts combined. Consistency is key to tapping into this potential.
Keywords are crucial for making your videos findable. Use relevant keywords in your video titles, descriptions, and tags. This helps search engines and social media algorithms understand what your video is about and show it to the right audience.
Example: If your video is about "how to use a DSLR camera," make sure to include that phrase in your title and description. This will help people searching for DSLR tutorials find your video.
Tags are another way to categorize your content. They help algorithms understand the context of your video, making it easier for people to find it. Use specific and relevant tags to increase your video's visibility.
Tip: Look at popular videos in your niche and see which tags they use. Incorporate similar tags to tap into the same audience.
Hashtags are essential for increasing your video's reach on platforms like Instagram, Twitter, and TikTok. Use trending and relevant hashtags to make your content more findable. Tools like Hashtagify can help you find the best hashtags for your content.
Example: If you’re posting a behind-the-scenes video of your team, use hashtags like #BTS, #BehindTheScenes, and #TeamWork to attract viewers interested in workplace culture.
By leveraging these tools and strategies, you can ensure your videos reach a wider audience and engage more effectively. Next, we'll look at how to measure the success of your social media video campaigns.
Once you've promoted your video content, the next step is to measure its success. Key Performance Indicators (KPIs) help you understand how well your videos are performing and if they are meeting your goals. Here are the main KPIs to track:
Impressions measure the number of times your video is displayed, regardless of whether it was clicked or watched. This metric gives you an idea of your content's reach.
Stat: According to Social Media Examiner, high impressions can indicate strong brand visibility, even if engagement is low.
Social engagement tracks interactions such as likes, shares, comments, and other forms of engagement on your videos. High engagement often means your content resonates with your audience.
Example: A video with 1,000 impressions but 500 likes and 100 comments shows high engagement, suggesting your audience finds it valuable.
Site traffic measures how many visitors come to your website from your social media videos. Use tools like Google Analytics to track this.
Tip: Look at the referral sources in your analytics to see which social media platforms are driving the most traffic to your site.
Leads refer to potential customers who have shown interest in your product or service by taking an action, like signing up for a newsletter or filling out a contact form.
Stat: Videos on landing pages can increase conversions by 80%, according to Buffer.
Sales track the number of purchases that can be directly attributed to your social media videos. This is one of the most critical KPIs for businesses looking to measure ROI.
Example: If your video campaign led to 100 sales, and each sale is worth $50, you can directly attribute $5,000 in revenue to your video efforts.
After tracking these KPIs, it's time to optimize your campaigns. Start by identifying which videos performed the best. Look at what worked and apply those insights to future videos. If a video had high impressions but low engagement, consider tweaking your content to make it more interactive.
Tip: Use customer feedback to improve your videos. Look at comments and reviews to understand what your audience likes and dislikes.
By focusing on these KPIs, you can measure the success of your social media videos and make data-driven decisions to improve future campaigns.
Next, let's address some frequently asked questions about social media for video.
The best platform for posting videos depends on your goals and audience. Here are some top choices:
Several platforms offer monetization options for video content:
For YouTubers looking to expand their reach, these platforms are highly effective:
By understanding the strengths of each platform, you can choose the best one to meet your video content goals and maximize your reach and engagement.
When it comes to sharing video content, choosing the right platform is crucial. Each platform we discussed offers unique features and caters to different audiences. But what if you want a space that prioritizes free speech and offers unrestricted expression? That's where DVIANT comes in.
DVIANT is not just another social media platform. It’s a community that values inclusivity and ensures that all voices can be heard without fear of shadow banning or unfair treatment. This is especially important for marginalized professional communities who often face these issues on other platforms.
Sign up for DVIANT today and start sharing your videos with a community that values your voice.
